You might have noticed some new book inspired packaging for the DIY kits in the shop. I'm going for a clean-modern-natural, with a touch of handmade look. I've always admired the way a set of classic books looks so organized and pretty. It's part of the inspiration for the redesign.
The new packaging system is designed for flexibility in the retail setting. It can be hung by the hole punch or they can sit on a shelf like books. It's also easy to ship for online sales.